3 sales mistakes you are making as a solicitor
1. Offering “A wide range of legal services”
…or some other bland, innocuous, non-specific clap trap.
People buy the trust they put in you, the amazing thing you can do for them and the story of a happy existing client and job well done.
People, not things.
How can you help them – specifically?
“Been nicked for something you didn’t do?”
“Confined to a wheelchair because of some idiotic drunk driver?”
“Sick of being married?”
These may not be comfortable promotional headlines but they say much more about the things you can actually DO.
Go on to say: “Here is a picture of [Jackie]. She is our crime specialist. She scores 100% in effort for her clients. Want her to do that for you?”
2. Thinking you are special
I worked in the profession for 20+ years. When…
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